How it works
1
Fill out our intake form with your catalog, pricing and goals. The more you share, the faster we can plan.
2
We learn your line, your pricing and where you want the brand to go — and you get to know the person you'll be working with.
3
A clear plan for which SKUs launch first, at what price, with what ad support — agreed before anything goes live.
4
You share your assets through a private folder. We build the store, listings and content, and guide you through every Amazon approval.
5
We place purchase orders, ship into Amazon, run the ads and report back — then expand your brand to Walmart and beyond.
Agencies charge you to manage. Big accelerators treat you like a number. We're the partner in between.
| Harborline | Typical agency | Large accelerator | |
|---|---|---|---|
| Buys your inventory | Yes | No | Yes |
| Monthly retainer | None | Usually | Varies |
| Who you deal with | One dedicated person | Account manager | Rotating teams |
| After the store is built | We stay on as your seller | Project ends | Ongoing |
| Brands they focus on | Small and growing brands | Any | Mostly large brands |
FAQ
No. Building your store and listings is a one-time setup. Later changes or new SKUs are billed as add-ons. When there's enough margin built in, we run and fund the advertising. If not, we agree on an ad budget with you.
Yes. We enroll your brand in Amazon Brand Registry and recommend enrolling in Amazon Transparency to protect it from counterfeits.
You sell us the inventory on purchase orders. We store it, ship it into Amazon and sell it as your partner.
We agree on pricing up front and respect your MAP policy, so your other retail partners aren't undercut.
Send us whatever you have — logos, images, spec sheets. If you don't have photography, we can shoot it for you, billed separately.
Simple launches can go live in as little as a week. Larger catalogs or Amazon roadblocks take longer, but most brands launch in under 60 days.
Once your brand is performing on Amazon, we take it to Walmart. As we open new marketplaces, we bring our partner brands with us.